RadioTime Counts Colleges Who Stream

new york times logo

New York Time’s Ben Sisario last month asked for statistics on US College Radio internet streaming. Ben’s NY Times story on College Radio included a summary:

To reach new audiences, college and other noncommercial stations have taken the lead in Internet broadcasting: 60 percent have Web streams, compared with 36 percent for all stations, according to RadioTime, an online service.

This is a small mention but a big proof point where RadioTime is the source for internet radio alongside Arbitron for traditional radio.

We feel the story is overly negative on college radio, Arbitron also reports 93% of adults 18-23 listen to radio every week. After steady decline, listening hours for the group have started to increase over the past few quarters.

College radio remains a wellspring of great new music and programming fun you won’t find from any automated/personalized play list. Find great college radio now!

This entry was posted in Misc.. Bookmark the permalink. Both comments and trackbacks are currently closed.