RadioTime, Inc., a developer of technology for finding and listening to radio online, and Ando Media, a provider of solutions that empower radio stations to monetize their audiences; today announced they have partnered to provide radio broadcasters with a robust navigation utility and audience measurement statistics for the RadioTime community. This information will further enable broadcasters and listeners to engage one another online.
“The Internet is the new radio tuner, and that creates new revenue-generating opportunities for broadcasters and their advertising partners,” says Dan Halyburton, President, RadioTime. “RadioTime has made broadcasters’ programs available to listeners on their PCs, laptops, iPhones, Windows Mobile devices and an ever-growing variety of connected devices. Partnering with Ando Media will provide our broadcast partners with additional information about their online audiences listening habits so they can create effective and strategic advertising campaigns.”
“We are excited to be working with Radio Time. As the Internet audio space explodes and IP based delivery becomes mass market there is and will be a need to organize and present stations efficiently to the listener. Our goal in this partnership is to provide the Radio Time affiliates with statistics on their audience and inventory to contribute to their bottom line,” says Paul Krasinski, EVP of Ando Media.