Internet listening in the UK growing.

New figures from Rajar show that one third of the UK’s adult population now claim to have listened to the radio via the internet.

The research also reveals that the number of users of personalised online radio has increased from 2.9 million to 3.9 million since October 2008. In addition, 7.1 million adults now claim to have heard of WiFi radio.

Rajar research manager Christel Lacaze says, “The fourth MIDAS survey clearly reveals that internet delivered audio listening, whether it is listening live, via listen again services, via personalised online radio or via podcasts, continues to grow. The most notable findings in this latest survey is the steady rise in those people who claim to have listened to radio via the internet and the 35% increase in POR users since October 2008, albeit from a small base.”

DanH

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