We’ve been heads-down trying to better understand radio browse behavior. As always, the goal is to make the path for find/listen simple.
The two charts show a top-level summary of what users click first from the current menu structure.
All Digital Home Adapter products
All Mobile Applications
This sample was a Friday, weekend use varies. We only considering sessions when the first click was browse or search (ignoring 80% of use that starts with a Preset).
One Comment
Bill, is the use of presets evenly distributed worldwide, or does one region use presets more than the others? It looks like Europeans browse via “local” from a home device more than the other regions. I wonder if that’s because they are familiar with accessing local radio via their TV set. I remember finding the radio stations available on TV when I visited London – and that was in 1992!
Mike