millenial media’s 2009 S.M.A.R.T. report

millenial media 2Millenial Media summarizes the 2009 numbers and figures that represent the mobile advertising platform. As the smartphone market exapnds, mobile adveritisng is growing in popularity, with an increas in demand. The average user session in 2009 was just above 5 minutes. With extended user sessions, advertisers are seeing greater success on the mobile platform, allowing a 153% lift in CTR among behavioral audience campaigns. It would then come as no surprise that the average monthly ad requests per page were 1.06. The full review can be seen here.

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